DATA POINTS USED
United Airlines kicked off a clever, tech savvy advertising campaign to convince NYC travelers they should fly out of its Newark hub instead of JFK Airport. Vector’s development team partnered with United to adapt live traffic data technology for a digital transit display network. Thanks to the versatility of the Digital Double Deckers, it was a seamless collaboration.
Over a 6 month campaign, 4 Digital Double Deckers showcased the data live on their 27-foot LED displays, primarily targeting affluent business districts and commuter hubs including World Trade Center, Penn Station/Madison Square Garden and Columbus Circle.
We’re proud to work with McGarryBowen and our media partners to launch this new and innovative technology that not only grabs the attention of New Yorkers, but helps deliver the message that Newark Liberty International is much closer and easy to get to than you think.